Broadly vs MainStreet
Broadly puts an AI on your phone. MainStreet puts your phone back in your hand.
Both bundle a website, reviews and missed-call text-back for about the same kind of monthly price. The real difference is who picks up when a customer calls.
What Broadly does well
Broadly is a mature national product with its price on its website: the AI Workforce package is $799 a month, month to month, with setup included. It bundles a website, an AI receptionist for calls, texts and chat around the clock, review management, social posting, 70+ directory listings, missed-call text-back and email and SMS campaigns. If you want AI answering every call and a single self-serve bill, it is a strong, honest option.
Side by side
No cherry-picking. If Broadly beats the engine somewhere, it says so.
| Feature | Broadly | MainStreet |
|---|---|---|
| Published price | ✓ $799/mo AI Workforce, setup included | flat monthly, quoted on a 15-minute call; no setup fee |
| Contract | month to month | month to month, 30 days’ notice |
| Who picks up a call | an AI receptionist, 24/7 | you: the app rings first, then your cell, then voicemail; AI optional |
| Missed-call text-back | ✓ | ✓ from your business number |
| Website | ✓ | ✓ built or taken over, then maintained |
| Review requests and replies | ✓ | ✓ every request and reply approved by you |
| Directory listings | ✓ 70+ listings | Google Business Profile, worked monthly |
| Email and SMS marketing campaigns | ✓ | win-back messages to past customers only |
| Spam, robocall and vendor screening before you see it | not listed on their pricing page | ✓ set aside in its own bucket |
| Two-way sync with AccuLynx or Jobber | not listed on their pricing page | ✓ or MainStreet is the CRM |
| Field reps texting leads into the CRM | not listed on their pricing page | ✓ one number, no app |
| Who you talk to | a national support team | the person who built your setup |
Why the gap matters
On a feature list, Broadly and MainStreet look close, and on price they may be too. The difference is a choice about the first ring. Broadly's answer is an AI receptionist that picks up every call. Ours is that most trades owners want the call themselves and want the junk kept away from them, so your phone rings first, spam and sales pitches are screened out, and anyone you still miss gets a text from your business number. AI is there if you want it; it isn't the default.
The second difference is the CRM. If your jobs run in AccuLynx or Jobber, MainStreet syncs both ways, so the office isn't typing leads in twice. And if you run door-knocking reps, they text leads to one number and those land in the CRM with the rep's name on them.
Where Broadly is ahead: a published price, 70+ directory listings, and email and SMS campaigns. If those matter more to you than who answers the phone, Broadly is worth a look.
Real story · real signal data
A competitor tried to pitch a client through their own form.
It got blocked automatically — score 100/100.
An AI-phone-agent company submitted a sales pitch to Your Vision Roofing's lead form. The spam engine caught it on five signals — voip_carrier, not_textable, very_young_domain, message_contains_url, and a 47-second form-fill time that flagged bot-like pacing. JJ never saw it.
A system that treats every contact as a lead passes this straight to the owner. MainStreet scored it and set it aside before anyone at Your Vision Roofing had to read it.
Your Vision Roofing · Northern Virginia
“We were losing jobs we didn't even know we'd missed. Missed calls, broken forms, and texts. MainStreet replaced our old phone system and tied everything together. Now every lead gets captured and replied to instantly.”
Stop comparing. Find out what you're losing.
A revenue audit on your real numbers — no pitch deck, no obligation. You'll know where the money's leaking either way.
Or call (984) 646-5210. See all comparisons.
Sources
- Broadly pricing page (broadly.com/pricing), read 2026-09-21: AI Workforce $799/month, setup included, month to month; the features listed above are from that page. “Not listed on their pricing page” means exactly that; it may exist elsewhere in their product.