Website vs Facebook
“Do I need a website if I have Facebook?”
If Facebook is where your customers already find you, keep it working. But a Facebook page can't do three things a website does: tell Google what you do and where, reach the people who never open Facebook, and give AI search something it can quote. Our own customers show both sides of this.
Two customers, two different answers
Beast Mode Remodeling built its business on a Facebook audience the owner grew himself, and real leads reach it both ways: by Facebook and Instagram message, and through its website form.
Your Vision Roofing is different: its online leads come through the website form, and hardly ever as a social message.
So the honest answer isn’t “Facebook is dead” or “you need a fancy website.” It’s that each channel finds different customers, and the job is to catch every one of them in one place.
What a Facebook page can’t do
Even for a Facebook-first business, the page alone leaves gaps:
- Google’s map results lean on your Business Profile and the website it links to. A Facebook link gives Google little about your services and towns.
- People who aren’t on Facebook, or who search on Google first, often never see the page.
- AI assistants like ChatGPT and Google’s AI answers need plain, readable facts about your business. A website can carry them; a social feed mostly can’t.
- You don’t own the page. Rules, reach and access can change without notice.
What the website needs to do
A contractor website isn’t a brochure. It has one job: turn a visitor into a call or a form. That means your number at the top, a page per service, the towns you serve, real photos and reviews, and a short form that reaches your phone right away. It also means someone keeps it current, because an out-of-date site is worse than a short one.
Catch them wherever they show up
Whichever channel wins for you, the real risk is the same: a lead that arrives somewhere you weren’t looking. With MainStreet, calls, texts, website forms, and Facebook and Instagram messages all land in one inbox, one thread per customer, synced to your CRM.
Questions owners ask
Can’t I just link my Google profile to my Facebook page?
You can, but a Facebook page gives Google very little to read about your services and towns, and visitors who aren’t on Facebook hit a login wall. A plain website that names what you do and where you do it is what Google and AI search tools can actually cite.
What should a contractor website actually have?
Your phone number at the top, one page per service you want more of, the towns you work in, real photos and reviews, and a short form that reaches your phone. Most of the rest is decoration.
Do Facebook and Instagram messages get lost?
They often do, because they live in a separate app. With MainStreet, Facebook and Instagram messages land in the same inbox as your calls, texts and form leads, one thread per customer, and you answer from there.
Who owns the website if I stop working with you?
You do. If you leave, you keep the website, your phone number and a full export of your data.
What about AI search like ChatGPT?
AI assistants recommend businesses they can read and verify. A website with your services, towns, hours and reviews in plain text and structured data gives them something to quote. A Facebook page mostly doesn’t.
Where to go from here
Related
Talk to the person who builds it.
Call or text (984) 646-5210, or send the form. Fifteen minutes, no pitch deck.